Sales Pipeline Management Guide

What is CRM software?

The acronym CRM stands for Customer Relationship Management.

There are many complex CRM tools on the market that are not at all suitable for small businesses and sometimes require years of training: this is why the Flexina team decided to create simple and easy-to-use CRM modules specifically designed for small and medium-sized enterprises.

The new sales opportunity management module of our online invoicing software addresses an important need for any business: better managing quote tracking and saving time during the sales process.

This article is intended for all businesses that have never heard of CRM, Pipelines, and Opportunities: Flexina simplifies this concept to allow you to very easily use a powerful tool that will help boost your sales.

What are commercial opportunities?

Commercial opportunities are chances for a business to gain new customers, increase sales, or develop new products or services.

Concretely, for a carpenter, a commercial opportunity simply starts with a phone call from a prospect who would like to visit the workshop to discuss the possibility of building a custom dream kitchen and should end with the installation of this new kitchen at the satisfied customer's home.

Between the stages of first contact and kitchen installation, quite a few things happen: you need to discuss the project, go take measurements of the room where the kitchen will be installed, prepare one or more quotes, obtain the customer's signature...

But a business doesn't have just one potential customer at a time, and tracking opportunities quickly becomes a headache and takes enormous amounts of time - this is where our commercial opportunity and pipeline management tool can help you.

What are pipelines?

A commercial opportunity pipeline is a tool that allows you to define the different stages of your sales process in order to track and classify your opportunities by stage.

The stages of a pipeline depend on how you track your commercial opportunities. An example of a simple pipeline to use with its different stages could be:

First contact
First appointment
Quote preparation
Quote sent
Sale won
Sale lost

Flexina's new commercial opportunity pipeline management module

Managing pipelines and commercial opportunities is child's play with our invoicing software.

You can create one or more pipelines according to your sales stages, easily create commercial opportunities, move them through different stages, link one or more quotes to an opportunity, display tasks and customer or prospect notes in the opportunity visualization screen...